SaaS scale-up builds a UK & Nordics pipeline from zero
A German B2B SaaS company needed predictable outbound pipeline in new English-speaking markets without hiring a local team.
The challenge
The company had strong product-market fit at home but no brand recognition, no local sales presence, and no outbound engine in the UK or Nordics. Previous attempts with a generic lead list produced almost no replies.
What we did
- Rebuilt the ideal customer profile around three high-intent segments
- Launched multichannel outreach: personalized email, LinkedIn, and targeted calling
- Embedded a dedicated SDR pod working in the client's CRM with weekly reporting
Results
47
Qualified meetings in 6 months
€1.2M
Pipeline generated
31%
Meeting-to-opportunity rate
“MarketBridge gave us a functioning outbound engine in a market where we had zero presence. The pipeline quality surprised our own AEs.”